Set Your Digital Marketing Programs On Fire With Tag Management
This year tag management is a sizzling hot topic. Why? Firms are really struggling to with their JavaScript tags and scripts on their websites and other digital channels. As they get serious about...
View ArticleTake The “Big” Out Of Big Data With Customer Recognition
I remember my first day at high school. Yikes it was scary. The older kids were BIG! The teachers were BIG (the phys ed teacher was even a little mean), the school was BIG . . . Everything felt so BIG!...
View ArticleTechnology Alone Won’t Take You Beyond The Campaign
As digital marketers, we know the importance of tracking, measuring, understanding, and meeting customers' expectations at their preferred interaction points. We have convinced our budget masters of...
View ArticleThe Forrester Wave™: Web Analytics, Q2 2014 Shows That Web Analytics Is More...
At Forrester we have talked about the fact that digital intelligence has replaced web analytics. Digital intelligence tackles emerging channels, sophisticated consumers, technical challenges, and the...
View ArticleExtended Google Analytics Benchmark Capabilities Threaten To Disrupt
Blogged in collaboration with Samantha Ngo, Senior Research Associate, serving Customer Insights professionals.You've heard us saying a thousand times: the buzz about big data isn't about the amount of...
View ArticleDigital Analytics Pros: Wait Before Diving Into The Salesforce Marketing...
Salesforce's newly proclaimed "Web and Mobile Analytics" capability within Sales Force Marketing Cloud Web and Mobile Analtyics platform may initially excite us digital analytics geeks. After all -...
View ArticleTechnology Alone Won’t Take You Beyond The Campaign
As digital marketers, we know the importance of tracking, measuring, understanding, and meeting customers’ expectations at their preferred interaction points. We have convinced our budget masters of...
View ArticleThe Forrester Wave™: Web Analytics, Q2 2014 Shows That Web Analytics Is More...
At Forrester we have talked about the fact that digital intelligence has replaced web analytics. Digital intelligence tackles emerging channels, sophisticated consumers, technical challenges, and the...
View ArticleExtended Google Analytics Benchmark Capabilities Threaten To Disrupt
Blogged in collaboration with Samantha Ngo, Senior Research Associate, serving Customer Insights professionals. You’ve heard us saying a thousand times: the buzz about big data isn’t about the amount...
View ArticleDigital Analytics Pros: Wait Before Diving Into The Salesforce Marketing...
Salesforce’s newly proclaimed "Web and Mobile Analytics" capability within Sales Force Marketing Cloud Web and Mobile Analtyics platform may initially excite us digital analytics geeks. After all –...
View ArticleIntroducing The Digital Intelligence TechRadar™, Q2 2016: Essential Analytics...
Digital intelligence (DI) is the practice of bringing together the big data that we have on our customers to analyze and generate insights in so as to deliver the best, optimal and/or the most relevant...
View ArticleYou’re Not An Insights-Driven Business – And It Really Hurts
In Forrester’s new report, The Insights-Driven Business, my colleagues Ted Schadler, Brian Hopkins, and I have identified a predator: the insights-driven business. These businesses are vigorously...
View ArticleOnly The Brave Need Peek Beyond The Veil Of Digital Disruption
The discussions at eCommerce MoneyAfrica Confex last week definitely sharpen my African perspective on digital commerce. While behind in some ways the continent is miles ahead in others. I was...
View ArticleIntroducing The Forrester Wave™: Digital Intelligence Platforms, Q2 2017
Early Digital Intelligence Tech Players Deliver Platform Value – But Have A Way To Go As digital disruption continues its unstoppable march, digital engagement is rapidly evolving and customers’...
View ArticleIntroducing The Forrester Wave™: Digital Intelligence Platforms, Q2 2017
Early Digital Intelligence Platform Players Deliver Great Value – Yet Have Many Opportunities For Improvement As digital disruption continues its unstoppable march, digital engagement is rapidly...
View ArticleVisible Light Communication: The Location Intelligence Backbone For...
Written by Emily Miller, Senior Research Associate Visible light communications (VLC) emerges as location intelligence practice takes-off Location and spatial data is becoming strategically important...
View ArticleWhy The Right Web Analytics Platform Is (Even More) Business-Critical
Why The Right Web Analytics Platform Is (Even More) Business Critical Forrester just recently published The Forrester Wave™: Web Analytics, Q4 2017. In it we rank the leading web analytics platform...
View ArticleVisible Light Communication: The Location Intelligence Backbone For...
Visible light communications (VLC) emerges as location intelligence practice takes-off Location and spatial data is becoming strategically important to a wider range of use cases beyond traditional...
View ArticleThe Forrester Wave™: Location Intelligence Platforms, Q4 2018 — Eight Key...
The relentless march of digital transformation has not left the physical world untouched — particularly when it comes to understanding and engaging with customers. First, customers digitally connected...
View ArticleLocation, Location, Location!
There are three things that matter in real estate: location, location, location. It is the real estate agent’s mantra and is largely believed to be the most important factor to consider when buying...
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